Scenic Subaru are honored to receive the 2026 Subaru Love Promise HEART Award.
In recognition of our commitment to our customers and community.
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to living the Subaru Love Promise.
The 2026 Subaru Love Promise HEART Award recognizes Subaru retailers who use the principles of HEART: Honesty, Empathy, Appreciation, and Respect to earn your Trust.
We have been recognized for providing exemplary customer service and staying committed to our community.
Here at Scenic Subaru, we love making a positive impact on the lives of all of our customers, employees, and neighbors. We thank you for your support.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day.
What is the Subaru Love Promise Community Commitment?
At Scenic Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Scenic Subaru dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
Surry Animal Rescue
Shoals Elementary School
Sheriff Atkinson's Give A Kid A Christmas
Novant Health Mount Airy Cancer Center
Love Promise Stories from Scenic Subaru
Subaru and Scenic Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Subaru Helps Our Cubs ROAR - Christina S
Dobson Elementary is incredibly thankful for the support of Scenic Subaru. Their generosity has helped us work toward our playground sunshade goal, supported our teachers, and strengthened our school community. Subaru has also contributed to our school supply drives and helped stock our "Cub Closet," ensuring students have essential items when they need them most. Their willingness to step in and support our Cubs truly makes a difference, and we are grateful for their continued partnership.
Dobson Youth Cheerleaders thank Scenic Subaru! - Christina S
Because of Scenic Subaru we are able to provide our athletes with uniforms, attend cheer camp, ensure all coaches receive CPR certification, and supply essential items needed for practices, games, and competitions. Your support plays a vital role in creating a safe, enriching, and positive environment for our youth. We are truly thankful for the "Subaru Love" to our community and for helping us build confidence, teamwork, and spirit in each of our cheerleaders.
Dobson Dolphins Restoration Project - Jeremy H
Scenic Subaru is a crucial partner in the restoration of our community pool. In a rural community like ours, access to a safe, maintained aquatic facility is not a luxury; it is a necessity. Their contribution directly supports our Youth Water Safety Initiative, focusing on: Drowning Prevention: Providing a safe environment for swim lessons in an area where natural water sources can be a hazard. Youth Development: Supporting the Dobson Dolphins Swim Team, which teaches discipline, teamwork, and healthy competition to our local children. Health Equity: Maintaining a central hub for low-impact exercise and community gathering that serves all ages. With their support we can revitalize our facilities parking lot. Through their continued support we look to resurface our pool from 1995! Together we can continue serving our community for decades to come.
Scenic Subaru Partners with Give a Kid a Christmas - Raleigh S
At Give a Kid a Christmas, our mission is simple but powerful: to ensure that every child in Surry County experiences warmth, comfort, and joy—especially during the most challenging seasons. Thanks to our partnership with Scenic Subaru through the Subaru Love Promise, including both the Share the Love event and Operation Warm, we are able to turn that mission into reality for more than 500 children each year. Through Operation Warm, children receive brand-new coats—often something they have never had before. For many, it's more than just warmth; it's confidence, dignity, and the ability to focus in school without the distraction of cold mornings. Through Share the Love, additional support allows us to provide essential items like shoes, socks, and food—meeting needs that extend far beyond the holiday season. This partnership doesn't just provide items—it provides stability. It allows families to breathe a little easier and ensures children can show up to school and life ready to succeed. We are incredibly grateful to Scenic Subaru and the Subaru Love Promise for investing in our community in such a meaningful way. Together, we are not only meeting immediate needs—we are building stronger futures for the children of Surry County. Because of this partnership, hundreds of children are warmer, healthier, and better prepared to thrive. And that's a promise worth sharing
Thank you - Anthony K
Our Community, espesially the Golden Eagle Foundation cannot thank Scenic Subaru enough for the years of support. Because of Scenic Subaru's support our foundation has been able to provide, reduced rates for play, better equipment, better facilities, which equates to a better overall experience for everyone involved. Our entire community realizes and knows how important Scenic Subaru is to our community and we make sure that everyone knows everything you guys have done for our Foundation. Year in and Year our Scenic Subaru is there for us and we cannot tell you enough how much we appreciate each and every one of you. Thank you very much Anthony Kiger President The Golden Eagle Foundation.
Strengthening Our Community Through Student Engagement - Sonja L
Stokes County Schools is proud to partner with Scenic Subaru, whose commitment to community is evident through their active participation in our career fairs. By engaging directly with students, their team shares insight into the wide range of career opportunities within their organization—helping students explore future possibilities and see what's achievable. Their ongoing support reflects Subaru's Love Promise in action, creating meaningful connections and making a lasting impact on our students and community.
Scenic Subaru Community Support - Rocky H
Scenic Automotive has been a proud sponsor of our community and North Surry the past several years. This year they supported our Fright Night Lights with branded shirts and mini footballs to throw out at home games. This created a buzz for our fans and especially our student section. Shirts and footballs were thrown out at all home games! We appreciate their support of our school and helping us increase our fan engagement and building fan support!
Scenic Subaru Teams Up to Support Local Community - Nate R
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Mount Airy, this is a harsh reality. Helping others strengthens communities, which is why Scenic Subaru is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Scenic Subaru have helped nearly 900,000 children and adults in urgent need. On 02/28/2025, Scenic Subaru donated 150 coats & 150 shoes/socks to Sheriff Atkinson's Give a Kid a Christmas. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Scenic Subaru Delivers Warmth and Hope - Susan S
As a member of The Leukemia & Lymphoma Society's Triad Light The Night team, we have had the privilege to partner with Scenic Subaru of Mt. Airy for several years delivering blankets to local cancer patients and their families. The Subaru Loves To Care blanket program has been providing warmth across communities for many years and it's such a pleasure to partner with local members of the Scenic Subaru team to walk through the Novant Health Oncology Specialist Division in Mt. Airy and be able to interact with patients receiving treatment and their caregivers. Many of them immediately wrapping up with a big smile on their face. This year, we had the pleasure to meet a local Spanish teacher who is battling cancer and her husband who joins her for each treatment. They enjoyed receiving the blanket and a care package to take home to their 7 year old son. Thank you to the Scenic Subaru team for going above and beyond for your community and for providing hope for cancer patients!
Scenic Subaru's Partnership with Surry County Youth - Laura Q
In the heart of Surry County, NC, Scenic Subaru and District C have cultivated a meaningful and sustained partnership that exemplifies the Subaru Love Promise. Over the course of five Teamship cycles, Scenic Subaru—led by the passionate and committed Brooke Johnson—has gone above and beyond to support student-centered learning that is real, relevant, and rooted in the local community. Teamship, developed by District C, is a team-based problem-solving experience that prepares high school students for modern work by putting them in the driver’s seat. In each cycle, student teams take on a real problem pitched by a local business partner. Scenic Subaru has stepped up again and again—not just by sharing challenges, but by inviting students into their workplace, offering authentic access to the people, processes, and decisions behind their business. These working relationships have extended across a diverse range of student ages and backgrounds from Surry County Schools. Brooke and her team don’t just participate—they fully engage, demonstrating belief in young people and the value of inclusive community collaboration. Scenic staff have mentored students, shared feedback, and helped guide them toward solutions with real impact. The result? A more confident, capable, and prepared generation of students—who leave Teamship with a better understanding of how to work together, solve complex problems, and communicate like professionals. Scenic Subaru’s consistent involvement and genuine enthusiasm have brought the Teamship experience to life in Surry County. Their partnership reflects the heart of the Subaru Love Promise: meaningful investment in people, purposeful community engagement, and a whole lot of love.
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