What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Scenic Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Surry Animal Rescue
Mt Airy City Schools- BH Tharrington
Foothill's Food Pantry
Brenner's Wake Forest Baptist Hospital

 Subaru Love Promise Heart

Love Promise Stories from Scenic Subaru

Subaru and Scenic Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Make a Dog's Day  –  Andy A

Subaru is proud to establish the first-ever National Make A Dog’s Day October 22nd. As part of Subaru Loves Pets month, we’re inviting all dog lovers to do something extra special for their furry best friends. Plus, Subaru will be focusing our efforts on helping the hardest-to-adopt shelter Dogs –those with special needs-find homes. Get ready to fall in love withThe Underdogs. #MakeADogsDay Meet Gabi! Gabi has been at the Humane Society of NWGA (Northwest Georgia) for seven years. If you asked the volunteers to pick their favorite animal at the shelter, Gabi would win hands down. She does not do well with dogs or cats so must be the only animal in an adult only family. She loves people and will bond very quickly to you. Gabi would make someone a great companion. She is waiting patiently for her forever home. If you have room in your heart and your home for this sweet girl then please fill out an adoption application, highlight and right click this link: https://hsnwga.org/adoption/application-for-adoption/?fbclid=IwAR2Ie18p6U3ryKi-niIuIZFTd-waD98xrySl7IJmiRBXE239WP7dpODubiU #MakeADogsDay #SubaruLovesPets #TheUnderdogs

Scenic Subaru Supports Surry Animal Rescue  –  Linda M

Scenic Subaru Of Mount Airy, NC Recently Donated A Multitude Of Supplies To Surry Animal Rescue Of Surry County, NC. The Items Include Subaru Dog Toys, Ceramic Bowls, Bandanas, As Well As Many Other Pet Accessories. Linda Mooney, Of Surry Animal Rescue, Was Ecstatic And Expressed Her Gratitude While Saying That "This Is Awesome...I Have Several Ideas Of How We Can Utilize This Stuff Within Our Operation And The Local Shelters..." Surry Animal Rescue Is Fully Staffed By Volunteers Working From Their Homes And In Conjunction With The Local Animal Shelters.

Scenic Subaru Delivers Books and Possibilities  –  Tonya F

How do you make more than 500 kids and more than 30 teachers truly excited about reading? You hand deliver new books that are about cool topics like stinky trash and amazing animals! That is what principal owner Justin Gough did at Franklin Elementary School in Mount Airy, North Carolina. Every classroom in the school received new science books thanks to Justin, Subaru, and the American Association for the Advancement of Science. It was like Santa dropping off presents for our girls and boys! As the media coordinator at Franklin, I’ve seen that the best way to get kids reading is to share new books with them. We would be hard pressed to have been able to get these high-quality non-fiction books into our kids’ hands without Justin. So many of our students love books, but they simply don’t have new books at home. We have some kids who would gladly read a new book each night or a new chapter book every couple of days. Now they all have access to these new award-winning books. I also love that these books encourage girls and boys to consider STEM careers. After a lesson about a lady who swims with sharks, one child told his mom that he wanted to record sharks when he grew up. STEM careers pay more money than many other jobs, so this will help set our students up for lifelong success. Thank you to Justin and the gang for making such a difference in the lives of more than 500 students. These books will be enjoyed by hundreds more students over the next few years.

Comfort and Warmth to those who need it most!  –  Susan Y

On July 13th, Kyrie and Justin Gough made the drive from Mount Airy to Winston-Salem to deliver blankets to the patients being treated at Brenner Children's Hospital. They met with our Light The Night volunteer ambassador, Myra Gaddy, to present the blankets along with the most thoughtful customer care cards completed by their loyal customers written to children at the hospital. The hospital staff was thrilled to receive 80 blankets to spread comfort and warmth to the children and their families as they fight their cancer battle. We are grateful to the entire team at Scenic Subaru for their passion and commitment to The Leukemia & Lymphoma Society. Sincerely, Susan

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